Reaching Your Audience Through Social Media:
TWITTER
Social Media has come a long way since the days of MySpace and Friednster, and even Facebook. It is now the most common means to which most of our world communicates and shares information. Today, Twitter and Instagram are the applications that most teenagers use to communicate, even over texting and phone calls. Twitter allows for quick bursts of information, but with only a limited number of words allowed (280 words maximum). In selecting a social media platform, I selected Twitter in order to possibly reach this target audience of middle school aged students.

Initially, plans for this tool will be to connect to student families, other librarians, the community; Getting student work visible to families and members of the local and social community will help build confidence and pride in the school and its patrons. Not only will Twitter be used for local updates, but for professional outreach. By this, I mean to authors and publishers. Based on the slides provided this week by Dr. Green, we see that Twitter is an excellent resource for professional connections. This was proven to me by an interview I completed with a retired teacher librarinan from my district. She posted pictures on Twitter about the reading selection she had shared with her students, Boys Dance! by John Robert Allman. When the American Ballet came to Charleston that Tweet was noticed by Calvin Royal, III. He contacted the teacher librarian and made an unplanned appearance at their school. Without the Twitter, this would not have happened.
INSTRUCTION/COLLABORATION
Twitter lends itself to be a wonderful way to collaborate with other professionals to share ideas and trends. Malik,et al stated that this "platform is also deemed supportive for educators as it provides them with opportunities to learn. Twitter enables them to learn more about innovative and effective teaching methods as they connect with other educators...[providing] professional networking" (Malik, et al, 2019).
Not only can Twitter be used for teacher collaboration and instruction, but students also can have access to this resource. Students can learn to connect with other classes in other locations, but learn how to summarize what they are learning within the 280 word limit. Students can take the lead in communicating what their library or classroom is doing, as well as advocate for thier own school,.
COMMUNICATION
This seems to be a no brainer when it comes to social media. It is the perfect way to quickly get the word out to parents, administrators, teachers, and community members about what is going in your school's library and classrooms. It is something that can be quickly done using a computer, ipad, or cell phone. Teachers and librarians are able to take a quick photo and post it immediately with a caption. Wilson's article is all about making your library visible. Twitter is a perfect vehicle for this by "captur[ing} the variety of literacies occuring the library...[through the use of] photograph in a presentation, in a newsletter or on social media" (Wilson, 2017).
ADVOCACY
Teacher librarians are leaders within their schools and often a go between for teachers and administrators and/or students and administrators. This leadership is also a type of advocacy for the members of the school community. With this critical task, it is important for teacher librarians not only to advocate for their students and staff internally, but also externally. A perfect way to do this is through the use of social media, like Twitter. This is supported by Judi Moreillion's article which stated that " school librarians [should] match library programs with the agenda and priorities of library stakeholders. Working from that shared vision, mission, and plan, school librarians codevelop a vital, integrated, and results-oriented school library program" (Moreillion, 2019).
There is no telling how social media will grow and change and what will be the next big thing. What we do know, is that it is inevidable to be something that will remain a part of our schools and libraries. As Wilson state in her article, she "had no idea how much time and energy [she] would devote to promoting [her] role and media program" (Wilson). As a future librarian, I expect this to continue to be the norm to ensure that school libraries continue to stay relavent and current.
Additional Resource for Twitter:
References
Green, L. (2022). Harnessing the power of social media to advocate
for the school library. [PowerPoint slides]. Blackboard@University
of South Carolina.
https://docx.google.com/presentation/d/1rswnwL_QA16SjO3gE5K
zLH26OeReTFxdJkJ3_xz8uYk/edit#slide=id.g35f391192_017.
Moreillion, J. (2019, November 6). Advocacy twitter chat. School librarian leadership: Building connections for learning and advocacy. http://www.schoollibrarianleadership.com/2019/11/06/advocacy- twitter-chat/
Wilson, J. (2017, December). Make your library more visible. School Library Journal.